Cita APA (7a ed.)

Jobber, D. (2001). Principles and practice of marketing (3rd ed.). McGraw-Hill Pub. Co.

Cita Chicago Style (17a ed.)

Jobber, David. Principles and Practice of Marketing. 3rd ed. London [etc.]: McGraw-Hill Pub. Co, 2001.

Cita MLA (9a ed.)

Jobber, David. Principles and Practice of Marketing. 3rd ed. McGraw-Hill Pub. Co, 2001.