Marketing 4.0 moving from traditional to digital

Bibliographic Details
Main Authors: Kotler, Philip (-), Kartajaya, Hermawan, 1947- aut (Author), Setiawan, Iwan, aut
Format: Book
Language:Inglés
Published: Hoboken, New Jersey : John Wiley & Sons, Inc [2017]
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991007098579706719
Description
Physical Description:XIX, 184 p. ; 24 cm
Bibliography:Bibliografia i índex
ISBN:9781119341208