Smart pricing how Google, Priceline, and leading businesses use pricing innovation for profitability

Bibliographic Details
Main Author: Raju, Jagmohan Singh, 1954- (-)
Other Authors: Zhang, Z. John
Format: Book
Language:Inglés
Published: Upper Saddle River, N.J. : Wharton School Pub. ; Pearson Education cop. 2010
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991006870549706719
Description
Item Description:Índex
Physical Description:XII, 212 p. : ill. ; 24 cm
Bibliography:Bibliografia
ISBN:9780131494183