Are B2B companies taking advantage of the all opportunities that the online marketing revolution has brought to the world of communications? : experience through the lenses of an in-company project at Web2present

Are B2B companies taking advantage of the all opportunities that the online marketing revolution has brought to the world of communications? experience through the lenses of an in-company project at Web2present

Bibliographic Details
Main Author: Gadeva, Gabriela (-)
Corporate Author: ESADE. Escola Superior d'Administració i Direcció d'Empreses (-)
Other Authors: Varela Otero, Ana María, dir (Conductor)
Format: Thesis
Language:Inglés
Published: 2012
Subjects:
Màrqueting per Internet
Publicitat per Internet
Master Thesis
Treballs de fi d'estudis
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991006615599706719
Description
Item Description:Master in Marketing Management - MSc Programmes in Management
Physical Description:90 f. ; 32 cm

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