Are B2B companies taking advantage of the all opportunities that the online marketing revolution has brought to the world of communications? : experience through the lenses of an in-company project at Web2present

Are B2B companies taking advantage of the all opportunities that the online marketing revolution has brought to the world of communications? experience through the lenses of an in-company project at Web2present

Detalles Bibliográficos
Autor principal: Gadeva, Gabriela (-)
Autor Corporativo: ESADE. Escola Superior d'Administració i Direcció d'Empreses (-)
Otros Autores: Varela Otero, Ana María, dir (Conductor)
Formato: Tesis
Idioma:Inglés
Publicado: 2012
Materias:
Màrqueting per Internet
Publicitat per Internet
Master Thesis
Treballs de fi d'estudis
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991006615599706719
Descripción
Notas:Master in Marketing Management - MSc Programmes in Management
Descripción Física:90 f. ; 32 cm

Ejemplares similares