APA (7th ed.) Citation

McDonald, M. (2008). Malcolm McDonald on marketing planning: Understanding marketing plans and strategy. Kogan Page.

Chicago Style (17th ed.) Citation

McDonald, Malcolm. Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy. London [etc.]: Kogan Page, 2008.

MLA (9th ed.) Citation

McDonald, Malcolm. Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy. Kogan Page, 2008.

Warning: These citations may not always be 100% accurate.