Malcolm McDonald on marketing planning understanding marketing plans and strategy
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
London [etc.] :
Kogan Page
2008
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991006173119706719 |
| Physical Description: | x, 197 p. : il. ; 22 cm |
|---|---|
| Bibliography: | Inclou referències bibliogràfiques. Índex |
| ISBN: | 9780749451493 |
