Emotional branding : how successful brands gain the irrational edge
Main Author: | |
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Format: | Book |
Language: | Inglés |
Published: |
New York :
Crown business
cop. 2000
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Subjects: | |
See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991005196059706719 |
Item Description: | Índex |
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Physical Description: | 306 p. ; 24 cm |
Bibliography: | Bibliografia |
ISBN: | 9780761529118 |