Emotional branding : how successful brands gain the irrational edge

Bibliographic Details
Main Author: Travis, Daryl (-)
Format: Book
Language:Inglés
Published: New York : Crown business cop. 2000
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991005196059706719
Description
Item Description:Índex
Physical Description:306 p. ; 24 cm
Bibliography:Bibliografia
ISBN:9780761529118