Sun Tzu estrategias de marketing
Main Author: | |
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Other Authors: | , |
Format: | Book |
Language: | Castellano |
Published: |
Madrid [etc.] :
McGraw-Hill
cop. 2004
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Subjects: | |
See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991004927409706719 |
Item Description: | Tít. orig.: Sun Tzu strategies for marketing : 12 essentials principles for winning the war for customers |
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Physical Description: | XV, 193 p.; 23 cm |
Bibliography: | Índex |
ISBN: | 9788448141875 |