Sun Tzu estrategias de marketing

Bibliographic Details
Main Author: Michaelson, Gerald A., 1929- (-)
Other Authors: Michaelson, Steven (trad), Ossés, Carlos, trad
Format: Book
Language:Castellano
Published: Madrid [etc.] : McGraw-Hill cop. 2004
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991004927409706719
Description
Item Description:Tít. orig.: Sun Tzu strategies for marketing : 12 essentials principles for winning the war for customers
Physical Description:XV, 193 p.; 23 cm
Bibliography:Índex
ISBN:9788448141875