Analysis of "la Caixa's" competitive enviroment and the marketing measures the company has undertaken and plans to implement in order to face the challenges to its competitive advantage especially in the resent times of economic crisis
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| Formato: | Tesis |
| Idioma: | Inglés |
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2010
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991004880889706719 |
| Notas: | Master in Marketing Management - MSc Programmes in Management |
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| Descripción Física: | 1 vol. ; 32 cm |
