Licensing in the comic book industry : French, Japanese and U.S. publishers' strategies within the French market

Licensing in the comic book industry French, Japanese and U.S. publishers' strategies within the French market

Bibliographic Details
Main Author: Martinet, Eric (-)
Corporate Author: ESADE. Escola Superior d'Administració i Direcció d'Empreses (-)
Other Authors: Toro González, Carlos, dir (Conductor)
Format: Thesis
Language:Inglés
Published: 2010
Subjects:
Francia
Japon
Estados Unidos
Master Thesis
Treballs de fi d'estudis
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991004854209706719
Description
Item Description:Master in Marketing Management - MSc Programmes in Management
Physical Description:1 vol. ; 32 cm

Similar Items