Cita APA (7a ed.)

Ries, A., & Ries, L. (2002). The Fall of advertising and the rise of PR. HarperBusiness.

Cita Chicago Style (17a ed.)

Ries, Al, y Laura Ries. The Fall of Advertising and the Rise of PR. New York: HarperBusiness, 2002.

Cita MLA (9a ed.)

Ries, Al, y Laura Ries. The Fall of Advertising and the Rise of PR. HarperBusiness, 2002.