The Fall of advertising and the rise of PR

Bibliographic Details
Main Author: Ries, Al (-)
Other Authors: Ries, Laura
Format: Book
Language:Inglés
Published: New York : HarperBusiness cop. 2002
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991004664429706719
Description
Physical Description:XXI, 295 p. : il. ; 21 cm
ISBN:9780060081980