APA (7th ed.) Citation

Kapferer, J. (2008). The New strategic brand management: Creating and sustaining brand equity long term (4th ed.). Kogan Page.

Chicago Style (17th ed.) Citation

Kapferer, Jean-Noël. The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 4th ed. London: Kogan Page, 2008.

MLA (9th ed.) Citation

Kapferer, Jean-Noël. The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 4th ed. Kogan Page, 2008.