The New strategic brand management creating and sustaining brand equity long term
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
London :
Kogan Page
cop. 2008
|
| Edition: | 4th ed |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991004547259706719 |
| Physical Description: | xv, 560 p. : il.; 25 cm |
|---|---|
| Bibliography: | Bibliografia. Índex |
| ISBN: | 9780749450854 |
