Crisis marqueting : when bad thing happen to good companies
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
Lincolnwood :
NTC business books
cop. 1997
|
| Edition: | 2th ed |
| Series: | Business (Vía Magna Ediciones)
|
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991004516469706719 |
| Item Description: | Publicat en associó amb American Marqueting Association Índex |
|---|---|
| Physical Description: | X, 246 p. ; 24 cm |
| Bibliography: | Bibliografia |
| ISBN: | 9780844232379 |
