APA (7th ed.) Citation

Rein, I. J., Kotler, P., & Shields, B. (2006). The elusive fan: Reinventing sports in a crowded marketplace. McGraw-Hill.

Chicago Style (17th ed.) Citation

Rein, Irving J., Philip Kotler, and Ben Shields. The Elusive Fan: Reinventing Sports in a Crowded Marketplace. New York: McGraw-Hill, 2006.

MLA (9th ed.) Citation

Rein, Irving J., et al. The Elusive Fan: Reinventing Sports in a Crowded Marketplace. McGraw-Hill, 2006.