The elusive fan : reinventing sports in a crowded marketplace

The elusive fan reinventing sports in a crowded marketplace

Bibliographic Details
Main Author: Rein, Irving J. (-)
Corporate Author: ebrary, Inc (-)
Other Authors: Kotler, Philip, Shields, Ben
Format: Book
Language:Inglés
Published: New York : McGraw-Hill 2006
Subjects:
Esports > Administració
Esports > Aspectes econòmics
Comunicació en màrqueting
Futbol > Espectadors
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991004327159706719
Description
Physical Description:xiv, 345 p. ; 23 cm
ISBN:9780071454094

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