Mapping the domain of brand experience and costumer experience a systemic literature review to build a conceptual framework and develop a dfinition
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| Formato: | Tesis |
| Idioma: | Inglés |
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2013
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991004322369706719 |
| Notas: | Master of Research in Management Sciences |
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| Descripción Física: | 61 f. ; 30 cm |
