Técnicas de medición de la eficacia publicitaria
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | Castellano |
| Published: |
Barcelona :
Ariel
1999
|
| Series: | Ariel economía
|
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991004148979706719 |
| Physical Description: | 220 p. ; 21 cm |
|---|---|
| Bibliography: | Bibliografia p. 201-214 |
| ISBN: | 9788434421448 |
