Essentials of media planning : a marketing viewpoint

Bibliographic Details
Main Author: Barban, Arnold M. (-)
Other Authors: Cristol, Steven M., Kopec, Frank J.
Format: Book
Language:Inglés
Published: Lincolnwood : NTC business books 1996
Edition:3rd ed
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991003935739706719
Description
Physical Description:XIII, 153 p. ; 25 cm
ISBN:9780844235233