APA (7th ed.) Citation

Rijkens, R. (1994). European advertising strategies: : the profiles and policies of multinational companies operating in Europe. Cassell.

Chicago Style (17th ed.) Citation

Rijkens, Rein. European Advertising Strategies: : The Profiles and Policies of Multinational Companies Operating in Europe. London ; New York: Cassell, 1994.

MLA (9th ed.) Citation

Rijkens, Rein. European Advertising Strategies: : The Profiles and Policies of Multinational Companies Operating in Europe. Cassell, 1994.