European advertising strategies : the profiles and policies of multinational companies operating in Europe
Main Author: | |
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Format: | Book |
Language: | Inglés |
Published: |
London ; New York :
Cassell
1994
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See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991003929199706719 |
Physical Description: | XIV, 210 p. : il. amb fot. ; 24 cm |
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Bibliography: | Bibliografia p. 209-210 |
ISBN: | 9780304328130 |