European advertising strategies : the profiles and policies of multinational companies operating in Europe

Bibliographic Details
Main Author: Rijkens, Rein (-)
Format: Book
Language:Inglés
Published: London ; New York : Cassell 1994
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991003929199706719
Description
Physical Description:XIV, 210 p. : il. amb fot. ; 24 cm
Bibliography:Bibliografia p. 209-210
ISBN:9780304328130