Brand portfolio strategy in the mass consumer cosmetic industry

Bibliographic Details
Main Author: Derreumaux, Frederic (-)
Corporate Author: ESADE. Escola Superior d'Administració i Direcció d'Empreses (-)
Other Authors: Vandellós Pineda, Emma, dir (Conductor)
Format: Thesis
Language:Inglés
Published: 2008
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991003604909706719
Description
Item Description:Master in Marketing Management - MSc Programmes in Management
Physical Description:97 f. ; 32 cm