APA (7th ed.) Citation

Kotabe, M., & Helsen, K. (2001). Marketing global marketing. Limusa Wiley.

Chicago Style (17th ed.) Citation

Kotabe, Masaaki, and Kristiaan Helsen. Marketing Global Marketing. México: Limusa Wiley, 2001.

MLA (9th ed.) Citation

Kotabe, Masaaki, and Kristiaan Helsen. Marketing Global Marketing. Limusa Wiley, 2001.

Warning: These citations may not always be 100% accurate.