Marketing global marketing

Bibliographic Details
Main Author: Kotabe, Masaaki (-)
Other Authors: Helsen, Kristiaan
Format: Book
Language:Castellano
Published: México : Limusa Wiley cop. 2001
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991002778169706719
Description
Item Description:Tít. orig.: Global marketing management
Physical Description:825 p. : il.; 26 cm
Bibliography:Índex
Bibliografia
ISBN:9789681857691