Dirección de marketing análisis, planificación, gestión y control
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Castellano |
| Published: |
Nueva York, N.Y. [etc.] :
Prentice Hall
cop. 1992
|
| Edition: | 7a ed |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991002749149706719 |
| Physical Description: | XXVI, 845 p. ; 28 cm |
|---|---|
| Bibliography: | Bibliografia Índex |
| ISBN: | 9780135796573 |
