Brand manufacturers reactions to private label threat : the case of "Affinity Petcare"

Brand manufacturers reactions to private label threat the case of "Affinity Petcare"

Bibliographic Details
Main Author: Vidal López, Miquel (-)
Corporate Author: ESADE. Escola Superior d'Administració i Direcció d'Empreses (-)
Other Authors: Di Lorenzo, Francesco, dir (Conductor)
Format: Thesis
Language:Inglés
Published: 2008
Subjects:
Tesina
Treballs de fi d'estudis
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991002704809706719
Description
Physical Description:121 f. ; 32 cm

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