Advertising and promotion an integrated marketing communications perspective
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | Inglés |
| Published: |
Boston, Mass. :
Irwin/McGraw-Hill
cop. 2007
|
| Edition: | 7th ed |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991002516329706719 |
| Physical Description: | XXVI, 820 p. : il. col.; 28 cm |
|---|---|
| Bibliography: | Bibliografia. Índex Glossari |
| ISBN: | 9780071214384 |
