Buzz márketing estrategias boca-oreja

Bibliographic Details
Main Author: Stambouli, Karim B. (-)
Other Authors: Briones, Éric
Format: Book
Language:Castellano
Published: Barcelona : Deusto cop. 2004
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991002455529706719
Description
Item Description:Tít. orig.: Buzz marketing : les stratégies du bouche-à-oreille
Physical Description:242 p. : gràf., taules ; 24 cm
ISBN:9788423421213