Services marketing : integrating customer focus across the firm
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | Inglés |
| Published: |
Boston :
McGraw Hill
cop. 2006
|
| Edition: | 4th ed |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991002225729706719 |
| Item Description: | Índex p. 695-708 |
|---|---|
| Physical Description: | XXVII, 708 p. ; 27 cm |
| ISBN: | 9780072961942 |
