APA (7th ed.) Citation

Aaker, D. A., Kumar, V., & Day, G. S. (2004). Marketing research (8th ed.). John Wiley & Sons.

Chicago Style (17th ed.) Citation

Aaker, David A., V. Kumar, and George S. Day. Marketing Research. 8th ed. New York: John Wiley & Sons, 2004.

MLA (9th ed.) Citation

Aaker, David A., et al. Marketing Research. 8th ed. John Wiley & Sons, 2004.