Marketing research

Bibliographic Details
Main Author: Aaker, David A. (-)
Other Authors: Kumar, V., 1957-, Day, George S.
Format: Book
Language:Inglés
Published: New York : John Wiley & Sons cop. 2004
Edition:8th ed
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991002216169706719
Description
Item Description:Índex p. 763-774
Physical Description:XVII, 774 p. ; 27 cm
Bibliography:Bibliografia
ISBN:9780471230571