Cita APA (7a ed.)

Kotabe, M., & Helsen, K. (1998). Global marketing management. John Wiley & Sons.

Cita Chicago Style (17a ed.)

Kotabe, Masaaki, y Kristiaan Helsen. Global Marketing Management. New York [etc.]: John Wiley & Sons, 1998.

Cita MLA (9a ed.)

Kotabe, Masaaki, y Kristiaan Helsen. Global Marketing Management. John Wiley & Sons, 1998.