Global marketing management

Bibliographic Details
Main Author: Kotabe, Masaaki (-)
Other Authors: Helsen, Kristiaan
Format: Book
Language:Inglés
Published: New York [etc.] : John Wiley & Sons cop. 1998
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991002165259706719
Description
Item Description:Reimpressions: 2000
Physical Description:XXII, 24, 711 p. : il. col., map., gràf., taules
Bibliography:Referències bibliogràfiques. Índex. Apendix
ISBN:9780471353904