Marketing across cultures

Bibliographic Details
Main Author: Usunier, Jean-Claude (-)
Format: Book
Language:Inglés
Published: Harlow : Financial Times-Prentice Hall cop. 2000
Edition:3rd ed
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991002148849706719
Description
Item Description:Índex p. 609-627
Physical Description:XV, 627 p. ; 24 cm
Bibliography:Bibliografia
ISBN:9780130106681