APA (7th ed.) Citation

Kotler, P., & Armstrong, G. (2003). Fundamentos de marketing (6a ed.). Pearson Educación.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Gary Armstrong. Fundamentos De Marketing. 6a ed. Naucalpan de Juárez, México: Pearson Educación, 2003.

MLA (9th ed.) Citation

Kotler, Philip, and Gary Armstrong. Fundamentos De Marketing. 6a ed. Pearson Educación, 2003.