Fundamentos de marketing

Bibliographic Details
Main Author: Kotler, Philip (-)
Other Authors: Armstrong, Gary
Format: Book
Language:Castellano
Published: Naucalpan de Juárez, México : Pearson Educación 2003
Edition:6a ed
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991002145419706719
Description
Item Description:Trad. de: Marketing : an introduction. 6th ed. 2003
Inclou glossari
Physical Description:XXX, 589, 4, 20, 8, 24 p. : il.; 26 cm + 1 disc òptic (CD-ROM) (12 cm)
Bibliography:Índexs
ISBN:9789702604006