Sports marketing and the psychology of marketing communication
| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
Mahwah, N.J. :
Lawrence Erlbaum Associates
2004
|
| Series: | Advertising and consumer psychology
|
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991002080809706719 |
| Physical Description: | XXIII, 415 p. : gràf.; 24 cm |
|---|---|
| Bibliography: | Bibliografia Índex |
| ISBN: | 9780805848267 |
