Cita APA (7a ed.)

Kumar, N. (2004). Marketing as strategy: : understanding the CEO's agenda for driving growth and innovation. Harvard Business School.

Cita Chicago Style (17a ed.)

Kumar, Nirmalya. Marketing as Strategy: : Understanding the CEO's Agenda for Driving Growth and Innovation. Boston: Harvard Business School, 2004.

Cita MLA (9a ed.)

Kumar, Nirmalya. Marketing as Strategy: : Understanding the CEO's Agenda for Driving Growth and Innovation. Harvard Business School, 2004.