Marketing as strategy : understanding the CEO's agenda for driving growth and innovation
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
Boston :
Harvard Business School
cop. 2004
|
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991002066529706719 |
| Physical Description: | XV, 270 p. ; 25 cm |
|---|---|
| Bibliography: | Bibliografia |
| ISBN: | 9781591392101 |
