Cita APA (7a ed.)

Bateson, J. E. G., & Hoffman, K. D. (1999). Managing services marketing: Text and readings (4th ed.). Dryden Press.

Cita Chicago Style (17a ed.)

Bateson, John E. G., y K. Douglas Hoffman. Managing Services Marketing: Text and Readings. 4th ed. Fort Worth: Dryden Press, 1999.

Cita MLA (9a ed.)

Bateson, John E. G., y K. Douglas Hoffman. Managing Services Marketing: Text and Readings. 4th ed. Dryden Press, 1999.