Managing services marketing text and readings
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Inglés |
| Published: |
Fort Worth :
Dryden Press
cop. 1999
|
| Edition: | 4th ed |
| Series: | The Dryden Press series in marketing
|
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991001731829706719 |
| Physical Description: | xxvi, 471 p. : il.; 29 cm |
|---|---|
| Bibliography: | Referències bibliogràfiques. Índex |
| ISBN: | 9780030225192 |
