Cita APA (7a ed.)

Dyché, J. (2002). The CRM handbook: A business guide to customer relationship management. Addison Wesley.

Cita Chicago Style (17a ed.)

Dyché, Jill. The CRM Handbook: A Business Guide to Customer Relationship Management. Boston: Addison Wesley, 2002.

Cita MLA (9a ed.)

Dyché, Jill. The CRM Handbook: A Business Guide to Customer Relationship Management. Addison Wesley, 2002.