Comportamiento del consumidor
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Castellano |
| Published: |
México, D.F. [etc.] :
International Thomson Editores
cop. 1999
|
| Edition: | 6a ed |
| Series: | Soluciones empresariales
|
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991001653729706719 |
| Item Description: | Trad. de: Consumer behavior and marketing action, 6th ed. |
|---|---|
| Physical Description: | XVI, 684 p. : il., gràf |
| Bibliography: | Bibliografia p.628-654. Glossari. Índex |
| ISBN: | 9789687529585 |
