International marketing

Bibliographic Details
Main Author: Terpstra, Vern (-)
Other Authors: Sarathy, Ravi
Format: Book
Language:Inglés
Published: Fort Worth [Tex.] [etc.] : The Dryden press cop. 2000
Edition:8th ed
Series:The Dryden Press series in marketing
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991001652559706719
Description
Physical Description:XXV, 753, [16] p. : il., map., gràf., taules
Bibliography:Referències bibliogràfiques. Índexs
ISBN:9780030211126