Cita APA (7a ed.)

Dolan, R. J. (1991). Strategic marketing management. Harvard Business School Press.

Cita Chicago Style (17a ed.)

Dolan, Robert J. Strategic Marketing Management. Boston (Mass.): Harvard Business School Press, 1991.

Cita MLA (9a ed.)

Dolan, Robert J. Strategic Marketing Management. Harvard Business School Press, 1991.