Strategic marketing management
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
Boston (Mass.) :
Harvard Business School Press
cop. 1991
|
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991000815379706719 |
| Physical Description: | XVI, 656 p. : gràf. ; 26 cm |
|---|---|
| Bibliography: | Referències bibliogràfiques. Glossari. Índex |
| ISBN: | 9780875843100 |
