Marketing de relaciones cómo crear y mantener un vínculo permanente entre la empresa y sus clientes

Bibliographic Details
Main Author: McKenna, Regis (-)
Format: Book
Language:Castellano
Published: Barcelona [etc.] : Paidós 1994
Series:Paidós empresa ; 26
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991000764389706719
Description
Item Description:Reimpressions: 1995
Tít. orig.: Relationship marketing. Successful strategies for the age of customer
Physical Description:366 p. : il. ; 22 cm
ISBN:9788449300035