Service management and marketing managing the moments of truth in service competition

Bibliographic Details
Main Author: Grönroos, Christian (-)
Format: Book
Language:Inglés
Published: Lexington, Mass. [etc.] : Lexington Books cop. 1990
Series:Issues in organization and management series
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991000652469706719

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